Trouble-Makers
June 15, 2009 at 8:53 am 2 comments
Condom sales at Wptt Contraceptive have increased by 21% with more than 100,000 people using them since their redesigned packages. What stronger message to avoid unplanned pregnancies than to see the face of national leaders who have been regarded as trouble makers? Enter Adolf Hitler, Sadam Husein and George W. Bush.
Wptt Contraceptive (a Chinese company) is a brand known for novelty and humor, and this packaging has created a new level of visual impact. They’ve won numerous advertising and design awards already, including most recently a Yellow Pencil at the D&AD Awards held in London this last week.
Credits:
The WPTT campaign was developed at Hantang Communications Group, Shanghai, by creative director/designer Wayne Huang, art directors Eden Cheng and Jing Wang, copywriters Eric Shang and Jie Tao, designers Joy Huang and Matin Ma, illustrators Nanu Wang and Ru Zhang, photographer Eric ShangGuo Kui, account handler Tommy Tao, brand manager Jack Tan, marketing manager Perry Ma.
The WPTT campaign also won a Silver award for Package Design at the London International Awards in 2008.
Article & image credits: The Inspiration Room
For more information, go to: http://theinspirationroom.com/daily/2009/wptt-condoms-for-trouble-makers/
Entry filed under: Design Issues, One of a Kind, Pop Culture. Tags: campaign, China, condoms, Hantang Communications Group, packaging design, political leaders, trouble makers, Wptt Contraceptive, Yellow Pencil Award.
1.
Nadine | June 23, 2009 at 8:29 pm
hahahaha! A worthwhile incentive!
2.
KonstantinMiller | July 6, 2009 at 8:38 pm
Hello. I think the article is really interesting. I am even interested in reading more. How soon will you update your blog?