Lorena’s Epiphany

If dying for your faith makes you a martyr, then what does it make those whom you killed for your faith?

On the eve of the terrorist attack in Indonesia, we are reminded of what the so-called “martyrs” don’t think about when they kill others in the so-called name of “faith”. A violent, bloody “faith” that no religion ever advocates.

The print ad above, as well as few posted here are all part of a peace initiative campaign developed at Ogilvy & Mather, Bangalore to raise global awareness of the terrorist activities in Chhattisgarh (a state in central India).

The campaign challenges the connection between terrorism and religious faith in evocative photographs that are sure to freeze you in place. The bloody messages, written in red paint, are left on what appears to be the scene of terrorist activity.

Inspired by exactly this sort of evocative awareness campaigns, I hope to execute my own soon to raise awareness of a new kind of terror in Lebanon. If you know someone (it could be you!) who would be interested in helping and has the guts, tell them to contact me.

Article & Image Credits:
The Inspiration Room
For full article, go to: http://theinspirationroom.com/daily/2009/chhattisgarh-peace-initiative/

Credits:
The Peace Initiative campaign was developed at Ogilvy & Mather, Bangalore, by creative directors Malvika Mehra, Amit Akali and Deepak Joshi, art directors Ravikumar and Sreejith, copywriter Manoj Jacob, typographers PJ Shan Jose and Vipin Das, photographer Asha Thadani.